
I am a 37-year-old art enthusiast and seasoned creative professional with extensive experience in creative agency and digital design industries. Over my career, I have advanced from Graphic Designer to Art Director and now serve as a Senior Manager/Head of Creative. My expertise includes successfully leading teams of creatives and designers, overseeing campaigns from strategic planning to execution, and delivering countless high-impact projects. I have fostered extensive collaborations between UI/UX teams, business units, and brands—both locally and regionally—within the Alibaba Group ecosystem.
My turning point from creative agency to online industry stemmed from my vision in helping micro, small and medium enterprises (MSMEs) as well as big companies in advertising their products/services that can reach their targeted customers in the most visually engaging and effective way. I thus believe that I can contribute not only in delivering high-quality design to provide the best online user experience, but also to shape enterprises in growing their businesses in the digital age, in Indonesia and beyond.
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Experience
2017-Presents
Head of Creative Onsite at Lazada Indonesia (Alibaba Company)
2016 – 2017
Digital Art Director at Mitosis APAC
2014-2016
Art Director at This & That Design
2014
Sr. Graphic Designer at Publicis Indonesia
2012 – 2013
Art Director at ColmanHandoko
2011- 2012
Jr. Art Director at Brave & Oceans
Clients
NON-GOVERNMENTAL ORGANIZATION (NGO)
- International Labour Organization (ILO)
- Pamflet Generasi
- INOBU
- Soliditas
- Perkumpulan Keluarga Berencana Indonesia (PKBI)
- Arus Pelangi
BRANDS
- Unilever
- Samsung
- Proton Automotive
- Apple
- Axis
- Healtimie
- Cololite Leather Care
- Kimmina
- Albens Cider
- Marlboro
- SKII
- Xiaomi
- Bskin Skincare
- Astra
CORPORATE
- BNI 46
- AIA Insurance
- Cigna Insurance
- Manulife Insurance
- Kereta Api Indonesia
- ORI
- Summarecon
- Darmawan Hospitality Management
- Rukun Senior Living
- Pegadaian
- Maybank
MEDIA
- Provoke! Magazine
- Terrant Books
- Epicure Indonesia
- SubMagazine
- The Murmur House
- Moka Media
BANDS/MUSICIAN/ARTIST
- The World Is A Beautiful Place & I Am No Longer Afraid To Die
- John Galm
- David Bello
- Vague
- Vvachrri
- Seems Like Yesterday
- Ache
- What The Sparrow Did To You
- Hikari Todo