About Me

I’m a 35-year-old art enthusiast who has extensive experience in creative agency industry with roles varied from Graphic Designer to Art Director. Working with agencies and clients expands my knowledge about creative design process and agency business model. As advertising shifts to mobile and online platforms, I pursued my growing interest in the role of design in the digital media through my latest roles as the Digital Art Director at Mitosis Asia Pacific and Head of Graphics in Lazada Indonesia, a leading e-commerce player in South-East Asia.

My turning point from creative agency to online industry stemmed from my vision in helping micro, small and medium enterprises (MSMEs) as well as big companies in advertising their products/services that can reach their targeted customers in the most visually engaging and effective way. I thus believe that I can contribute not only in delivering high-quality design to provide the best online user experience, but also to shape enterprises in growing their businesses in the digital age, in Indonesia and beyond.




Head of Creative Onsite at Lazada Indonesia (Alibaba Company)

2016 – 2017

Digital Art Director at Mitosis APAC


Art Director at This & That Design


Sr. Graphic Designer at Publicis Indonesia

2012 – 2013

Art Director at ColmanHandoko

2011- 2012

Jr. Art Director at Brave & Oceans


  1. International Labour Organization (ILO)
  2. Pamflet Generasi
  3. INOBU
  4. Soliditas
  5. Perkumpulan Keluarga Berencana Indonesia (PKBI)
  6. Arus Pelangi
  1. Unilever
  2. Samsung
  3. Proton Automotive
  4. Apple
  5. Axis
  6. Healtimie
  7. Cololite Leather Care
  8. Kimmina
  9. Albens Cider
  10. Marlboro
  11. SKII
  12. Xiaomi
  13. Bskin Skincare
  14. Astra
  1. BNI 46
  2. AIA Insurance
  3. Cigna Insurance
  4. Manulife Insurance
  5. Kereta Api Indonesia
  6. ORI
  7. Summarecon
  8. Darmawan Hospitality Management
  9. Rukun Senior Living
  10. Pegadaian
  11. Maybank
  1. Provoke! Magazine
  2. Terrant Books
  3. Epicure Indonesia
  4. SubMagazine
  5. The Murmur House
  6. Moka Media
  1. The World Is A Beautiful Place & I Am No Longer Afraid To Die
  2. John Galm
  3. David Bello
  4. Vague
  5. Vvachrri
  6. Seems Like Yesterday
  7. Ache
  8. What The Sparrow Did To You
  9. Hikari Todo