About

I’m a 35-year-old art enthusiast who has extensive experience in creative agency industry with roles varied from Graphic Designer to Art Director. Working with agencies and clients expands my knowledge about creative design process and agency business model. As advertising shifts to mobile and online platforms, I pursued my growing interest in the role of design in the digital media through my latest roles as the Digital Art Director at Mitosis Asia Pacific and Head of Graphics in Lazada Indonesia, a leading e-commerce player in South-East Asia.

My turning point from creative agency to online industry stemmed from my vision in helping micro, small and medium enterprises (MSMEs) as well as big companies in advertising their products/services that can reach their targeted customers in the most visually engaging and effective way. I thus believe that I can contribute not only in delivering high-quality design to provide the best online user experience, but also to shape enterprises in growing their businesses in the digital age, in Indonesia and beyond.